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Composable DXP

Gartner names Builder.io a Top 5 DXP for the Composable DXP Use Case

January 29, 2025

Written By Brent Locks

We're thrilled to announce that Gartner has recognized our Visual Development Platform as a top 5 Digital Experience Platform (DXP) for the composable use case in their 2025 Critical Capabilities for Digital Experience Platforms report.

This recognition validates our commitment to empowering teams to create exceptional digital experiences through composable architecture. Gartner clients can read the report here.

Jump to what we believe makes Builder the right choice

What is a Gartner Critical Capabilities Report?

While Gartner's Magic Quadrant provides a broad market view of DXP vendors, the Critical Capabilities report dives deeper into specific DXP features and functionality by use case.

Depending on the use case enterprises will apply the technology, Gartner weighs features and functionality differently. For example, enterprises leveraging a DXP exclusively for marketing use cases may place less emphasis on end-user authentication features compared to those utilizing it for authenticated experiences.

The Introduction of the Composable Use Case Marks a Pivotal Shift

This year's report marked a significant change in how Gartner evaluates Critical Capabilities for Digital Experience Platforms. The business-to-employee (B2E) use case was replaced with the "Composable DXP" use case, reflecting the industry's evolution toward more flexible, modular architectures and supporting the 70% of teams that, Gartner predicts will be mandated to acquire a composable digital experience platform (DXP) by 2026.
This new use case:
  • Weighs features, functionality, and platform attributes that align with a Cloud-first, API-first approach more heavily
  • Reduces or eliminates weighting for features that are often integrated as separate solutions
  • Recognizes that modern teams often prefer specialized tools for capabilities like omnichannel analytics and customer data platforms rather than all-in-one solutions

MACH-Native (Microservices, API, Cloud, Headless) Architecture

As a certified MACH Alliance member, we deliver on the core principles of modern digital architecture: microservices, APIs, cloud-native, and headless-first design. While legacy DXP vendors decompose their monoliths, our architecture was built from the ground up for MACH architecture and composability.

Our serverless infrastructure automatically scales to meet demand, and our comprehensive APIs and SDKs support all major frontend frameworks. This architectural advantage has proven critical for enterprises iterating quickly and handling high-traffic scenarios. For example, Anheuser-Busch successfully leveraged Builder to efficiently deliver digital experiences for Super Bowl ad campaigns without worrying about performance and stability concerns.

Market-leading AI-enabled Presentation Layer Helps Marketers Break Free From Rigid Templates

We believe we've separated ourselves in the composable DXP space by solving one of the key challenges: enabling anyone to quickly build and iterate complex experiences on their own while preserving all the benefits of a MACH architecture.

While some of the other composable DXP competitors begin to add visual editors, we pioneered headless visual editing over six years ago. Since then, our platform has continued pushing boundaries in visual building and the presentation layer by not only allowing anyone to drag and drop complex code components but also enabling them to copy and paste designs straight from Figma or leverage AI to skip the design phase entirely, going from idea to production-ready on-brand experiences with a prompt.

Design-To-Code Automation To Migrate And Ship Complex Experiences Faster

Our mission is to make it efficient for anyone to go from an idea to a production experience in seconds instead of sprints or (gasp) quarters. Although our MACH architecture and visual editor drastically accelerate the speed at which teams can deliver unique experiences, we haven't stopped there.

Our design-to-code automation solution leverages AI to automatically turn Figma designs into clean, production-ready code that's indistinguishable from code your developers would write by hand. It's accelerating migrations for teams shifting to a composable DXP and helping them quickly deliver increasingly complex components their organization needs to deliver experiences that exceed even the most demanding customer expectations.

Learn More About Our Visual Development Platform

Ready to explore how our Visual Development Platform may transform how efficiently your organization can deliver digital experiences? Schedule a demo to see the platform in action and learn why leading experience-led organizations like J.Crew, Anheuser-Busch, and Fabletics choose Builder as the core of their composable DXP.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research.

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