Watch our biggest AI launch event

Announcing Visual Copilot - Figma to production in half the time

Builder.io logo
Contact Sales
Platform
Developers
Contact Sales

Blog

Home

Resources

Blog

Forum

Github

Login

Signup

×

Visual CMS

Drag-and-drop visual editor and headless CMS for any tech stack

Theme Studio for Shopify

Build and optimize your Shopify-hosted storefront, no coding required

Resources

Blog

Get StartedLogin

While there are similarities between Impressions and Visual Views, Builder employs distinct methods to track and measure them, resulting in key differences.

Impressions represent views of specific content pieces on your site. Builder tracks impressions as part of its analytics and heat mapping features for Growth and Enterprise plans.

Each Builder content entry is associated with JavaScript code that records when the content is loaded onto your page. This code captures anonymous visitor information, including user distinctions, which is then utilized in the Insights dashboards.

For more detail, read Understanding Impressions.

Visual Views track the overall usage of your site or app containing visual content created in Builder. Visual Views are counted by rendering a tiny hidden tracking pixel, and each page with Builder content entries is assessed for accurate counting.

For more information, read Understanding Pageviews.

Because you could have multiple content entries on one Page of your site, it’s possible that a single Page could fire multiple Impressions, but it should only fire one Visual View.

Refer to the table below for more context on the differences:

Visual ViewsImpressions

Content level

Page-level event

Content entry-level

Tracking method

Tracking pixel

Content entry JavaScript

Data model content

Doesn't count toward Visual Views

Does count toward Impressions

Data captured

Limited to display of tracking pixel

Anonymous info about visitor and content collected for reporting purposes

Crawler impact

Bots generally have no effect except with full headless browser crawling.

Bots generally have no effect except with full headless browser crawling.

Compared with GA*

Similar results

Counts may differ due to differences in tracking mechanisms

*GA stands for Google Analytics.

Bots generally look at HTML only, not images or scripts, so they don't affect Visual Views or impressions. Only full headless browser crawling will count images (and Visual Views) or cause JavaScript impression code to run.

If you detect a crawler is accessing your site, you can choose to not render any content from Builder to remove any cost impact.

Read Understanding Impressions and Understanding Visual Views if you haven't already.

Was this article helpful?

Product

Visual CMS

Theme Studio for Shopify

Sign up

Login

Featured Integrations

React

Angular

Next.js

Gatsby

Get In Touch

Chat With Us

Twitter

Linkedin

Careers

© 2020 Builder.io, Inc.

Security

Privacy Policy

Terms of Service

Newsletter

Get the latest from Builder.io

By submitting, you agree to our Privacy Policy

Product

Platform Overview

Integrations

What's New

Open Source

Builder

Builder

Mitosis

Mitosis

Qwik

Qwik

Partytown

Partytown

Popular Guides

From Design to Code Guide

Composable Commerce Guide

Headless CMS Guide

Headless Commerce Guide

Composable DXP Guide

Design to Code

Resources

Blog

Knowledge Base

Community Forum

Partners

Templates

Success Stories

Showcase

Resource Center

Frameworks

React

React

Next

Next.js

Qwik

Qwik

Gatsby

Gatsby

Angular

Angular

Vue

Vue

Svelte

Svelte

Remix logo

Remix

Nuxt

Nuxt

Hydrogen

Hydrogen

See All

© 2024 Builder.io, Inc.

Security

Privacy Policy

SaaS Terms

Security & Compliance

Cookie Preferences