Prior to Builder, Rentacrate’s website was a one-size-fits all Shopify website without any personalization. The company serves both residential and commercial customers across the US. These customers have very different questions and needs, yet they would get the same experience when they visited the site.

The team needed a way to easily personalize the website by customer type and region. The goal was to “create an ecosystem of pages that could run concurrently that could give each unique customer a unique experience that fit them, which then ultimately benefited the experience,” Figlo said.

Personalization doesn’t just improve the experience, it can also drive bottom-line growth. You see, Figlo found that “if we launch 15 concurrent personalizations for our Google ads, our efficiency increases by 25% overnight.” Based on the same logic, if the team could easily create and launch an ecosystem of personalized pages on the site, the improved experience would lift conversions and ultimately drive revenue growth.

The question wasn’t if they should do it, rather how. How do they create this system of personalized pages quickly, without having developers hand-code them, or creating each variant from scratch. The team didn’t know of an easy, reliable way to add custom pages to their Shopify storefront without the help of developers. Rentacrate contracted a development team to custom build templates for them, that’s when he found Builder.

Rentacrate doubles revenue with Builder